Most kids don’t spend enough time outside. My best memories and most worthwhile experiences growing up are from the things I did outdoors. Now that I have a family I want my kids to experience the same things I did. However, doing that in today’s world isn’t always easy, our time & attention is constantly being invaded by technology. I realized this problem is bigger than me when I discovered a shocking statistic: kids spend 10x as much time on devices as they do playing outside. I left my vice president role at a Fortune 500 company for a lofty objective: to solve this problem and encourage kids to get outside.